Video Monetization Blog

Tremor Media, the leading online video advertising network, today announced that it has launched the beta version of Acudeo, their next generation Video Monetization platform. Acudeo solves the complexities involved with video ad delivery and provides a solution that offers the same ease and ad server compatibility that publishers are accustomed to for their banner advertising. Acudeo allows publishers to schedule and dynamically deliver in-stream video and overlay ads from multiple ad sources through one central console, maximizing ad delivery opportunities and revenue.

Acudeo is built to allow publishers to leverage their existing ad operations and technology infrastructure with minimal operational effort. The Acudeo platform integrates with content management systems and playlists as well as multiple ad servers, giving publishers the power to implement the optimal video monetization strategy and user experience. Acudeo’s support for multiple ad formats and sources enables publishers to easily add additional sources of revenue as their needs grow, extending their own ad sales efforts through Tremor Media as well as additional ad networks and sources.

“We believe Acudeo will do for video advertising what the advent of third party ad serving did for online display advertising,” said Jesse Chenard, Chief Strategy Officer, Tremor Media. “Giving publishers the ability to deliver ads from multiple sources without swapping out multiple players is a dramatic shift in video ad serving operations.”

Acudeo launch partner Dragonfly is an Internet video delivery solution provider that enables businesses to build new revenue and retention programs around picture perfect, full screen video with up to HD quality and advanced analytics. “In addition to providing our publishers with a high-definition capable player, Tremor’s Acudeo brings ROI through advertising to our publishers from day one,” said Guy Nouri, Dragonfly CEO.

The Acudeo platform incorporates a number of innovative features developed specifically to help publishers maximize revenue from their video content. The Acudeo ad component provides an alternative to the full platform for publishers who want to integrate Acudeo’s monetization functionality into their existing video applications. Acudeo also features advanced ad rotation and cascading ad tag capabilities that allow publishers to define an unlimited number of failover tags. As previously announced, Tremor Media has incorporated Google’s AdSense for Video into the Acudeo platform and has recently added a number of other revenue sources for publishers.

SOURCE : SociableBlog

When Tom talked about Google, Inc.’s (NASDAQ: GOOG) failure to properly monetize YouTube, he questioned if Google’s purchase of the world’s largest video-sharing site was a mistake. In relative terms, Google’s use of stock to purchase YouTube was a short-term impact more than anything. But he’s right — YouTube still has not found a secret sauce to monetize the huge amount of video traffic being sent to and viewed from the site every second of the day.

What has taken Google two years to figure out here? YouTube has been a playground for testing different online video monetization methods, but none of them have really worked. YouTube started out as a grassroots video-sharing site, and as its customer base has grown, it’s one area where ads continually have been shunned by its viewers. So, Google may be giving up and going to a traditional method of selling advertising on YouTube: the pre-roll and post-roll ad video clip.

This model has been used on news websites and most other types of video sites with success. It’s a model that works. Plug in a 10-second or 15-second video in front of (and following) a customer-requested video clip and that advertising model works. Publishers have to keep them short (10 seconds is optimal), of course. So far, Google has shunned this kind of traditional video advertising on YouTube. But, as the Wall Street Journal reported this week, it may be ready to forge ahead with this model. It needs to get a respectable amount of revenue from YouTube somehow, because now, it’s not.

Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today announced that it has been selected by Silicon Valley venture organization AlwaysOn (AO) as one of the top 250 private technology companies in the world. In addition to being named a Global Top 250 Winner for 2008, the 18-month old company was named to the OnMedia 100 and OnHollywood 100 lists, making Adap.tv the youngest and one of only nine companies to win all three awards in 2008.

Inclusion in the AO Global 250 indicates major accomplishments by emerging technology companies in creating new business opportunities in global technology industries. The AlwaysOn editorial team, in conjunction with KPMG’s emerging business practice, KPMG VC Practice, surveyed over 500 venture investors, investment bankers, and technology insiders, who nominated hundreds of companies to determine the AO Global 250 winners.

Adap.tv OneSource empowers publishers to make the most of their online video inventory by providing them the ability to add, configure and optimize video advertising across all ad sources and all formats. Using Adap.tv’s innovative technology and simple interface, leading publishers are maximizing revenue while increasing the overall user experience of online video.

Adap.tv, along with the rest of the Global 250 select, will be honored at the The AlwaysOn & STVP Summit at Stanford, July 22-24 at the Arrillaga Alumni Center at Stanford University. All winners are also featured in AO’s quarterly print “blogozine” and on the AlwaysOn website.

“The Global 250 winners have proven themselves to be leaders in pursuing strategic new business opportunities in the global technology industries,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for demonstrating significant market traction and pursuing game-changing technology in the following sectors: Consumer and Entertainment, Devices and Components, Enterprise, Greentech, Mobile and Wireless, Network and Infrastructure, and Services and Enablers”

“We are honored to have been chosen for the highly coveted AlwaysOn 250 award as a global innovator and leader in the growing online video advertising space,” said Amir Ashkenazi, founder and CEO of Adap.tv. “Today’s recognition is a testament to our innovative technology and unwavering commitment to help publishers maximize video revenue, while protecting user experience and quality.”

Summit at Stanford 2008

The AlwaysOn & STVP Summit at Stanford is a two-and-a-half-day executive gathering that highlights the significant economic, political and commercial trends disrupting the global technology industries. The AlwaysOn & STVP Summit at Stanford features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases. The AlwaysOn & STVP Summit at Stanford’s goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry.

Adap.tv

Adap.tv is the creator of OneSource, the first platform to help publishers fully monetize their online video content. Based in San Mateo, CA, the company is privately held and is backed by Redpoint Ventures and the Gemini Israeli Fund.

AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

SOURCE : Adap.tv and SociableBlog