Acudeo - The Next Generation Online Video Monetization Platform
Tremor Media, the leading online video advertising network, today announced that it has launched the beta version of Acudeo, their next generation Video Monetization platform. Acudeo solves the complexities involved with video ad delivery and provides a solution that offers the same ease and ad server compatibility that publishers are accustomed to for their banner advertising. Acudeo allows publishers to schedule and dynamically deliver in-stream video and overlay ads from multiple ad sources through one central console, maximizing ad delivery opportunities and revenue.
Acudeo is built to allow publishers to leverage their existing ad operations and technology infrastructure with minimal operational effort. The Acudeo platform integrates with content management systems and playlists as well as multiple ad servers, giving publishers the power to implement the optimal video monetization strategy and user experience. Acudeo’s support for multiple ad formats and sources enables publishers to easily add additional sources of revenue as their needs grow, extending their own ad sales efforts through Tremor Media as well as additional ad networks and sources.
“We believe Acudeo will do for video advertising what the advent of third party ad serving did for online display advertising,” said Jesse Chenard, Chief Strategy Officer, Tremor Media. “Giving publishers the ability to deliver ads from multiple sources without swapping out multiple players is a dramatic shift in video ad serving operations.”
Acudeo launch partner Dragonfly is an Internet video delivery solution provider that enables businesses to build new revenue and retention programs around picture perfect, full screen video with up to HD quality and advanced analytics. “In addition to providing our publishers with a high-definition capable player, Tremor’s Acudeo brings ROI through advertising to our publishers from day one,” said Guy Nouri, Dragonfly CEO.
The Acudeo platform incorporates a number of innovative features developed specifically to help publishers maximize revenue from their video content. The Acudeo ad component provides an alternative to the full platform for publishers who want to integrate Acudeo’s monetization functionality into their existing video applications. Acudeo also features advanced ad rotation and cascading ad tag capabilities that allow publishers to define an unlimited number of failover tags. As previously announced, Tremor Media has incorporated Google’s AdSense for Video into the Acudeo platform and has recently added a number of other revenue sources for publishers.
SOURCE : SociableBlog
