Archive for the 'In-video Advertising' Category

Acudeo - The Next Generation Online Video Monetization Platform

Tremor Media, the leading online video advertising network, today announced that it has launched the beta version of Acudeo, their next generation Video Monetization platform. Acudeo solves the complexities involved with video ad delivery and provides a solution that offers the same ease and ad server compatibility that publishers are accustomed to for their banner [...]

YouTube’s Advertising Model Goes Traditional

When Tom talked about Google, Inc.’s (NASDAQ: GOOG) failure to properly monetize YouTube, he questioned if Google’s purchase of the world’s largest video-sharing site was a mistake. In relative terms, Google’s use of stock to purchase YouTube was a short-term impact more than anything. But he’s right — YouTube still has not found a secret [...]

Adap.tv Named One of the World’s 250 Hottest New Technology Companies

Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today announced that it has been selected by Silicon Valley venture organization AlwaysOn (AO) as one of the top 250 private technology companies in the world. In addition to being named a Global Top 250 Winner for 2008, the [...]